My ideal customer is an individual in the 18-25 year old range with a slight leaning toward men but that's not a major trend. They have access to reliable transportation outside of walking. They live off campus. They are adventuresome and like trying new food and seeing new places. They eat out 2-3 times a week and occasionally go out to the bars. Ideally they would be conscious of money and come from the middle class or have parents that value hard work.
The avatar has a lot of things in common with me. This is not a coincidence, I based that off of myself and friends who seem to have the same problem I do, as well as, the people I have interviewed that see the same problem.
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